Having your business broken into can cause more than just distress and heartbreak, it can potentially put you out of business. But there are plenty more reasons why all businesses should think about installing CCTV beyond the increased security.
When the boss is away, it’s time to play
While we all like to think of our employees as trustworthy and hardworking individuals, it isn’t always the case. The reality is, that usually when employees feel like they aren’t being watched, productivity may decrease and ultimately cost your business money.
Installing CCTV cameras with remote viewing will allow you to watch your store or business even when you’re not there. Just knowing that you have the ability to watch your staff will help productivity and will give you the ability to look at the way your team is working, and make any changes to improve productivity and teamwork.
70% of buying experiences are based on how the customer feels they are being treated
Satisfied customers will buy from you over and over again, but unfortunately, 91% of unhappy customers won’t complain, they just won’t come back. When it costs 6-7 times more to obtain a new customer than retain a current one, as a business owner, you want to stop that from happening.
But how can CCTV help? Most businesses, (but especially retail businesses) can benefit from installing and watching their CCTV recordings regularly to see:
- How your customers are being treated by your employees
- What aisles have more traffic than others (you may need to rearrange your store to put the high profit items in the areas with the most traffic)
- Find out which items get attention but don’t sell - do these need a price adjustment?
As you get used to using your system in this way, you’ll start to notice more areas you can improve on.
Health & Safety
More and more businesses are using CCTV to help address compliance with health and safety regulations.
It is up to employers to ensure the health and safety of all people in their workplace. Having camera footage on hand to verify incidents or check an employee was following company policy and safety procedures can be a valuable resource, to protect the company against a claim or to use in future training.
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